Market Shares was co-founded in 2001 and consists of a small focused team with requisite skills and experience.

By utilizing the services of leading providers of specialist businesses we combine our strengths, without inhibiting scale.

Market Shares operates independently of brokers and research houses.

Fees are fully disclosed, itemised on subscriber accounts and settled through an independent clearer.

Market leaders are contracted to provide share price feeds, company financials and manage the data centre.

Market Shares publishes company fundamental and technical information in a structure that provides clarity.

Not just for company shares but also the financial markets, both with objective benchmarks.

Tools are provided to construct and back test strategies. Performance to benchmarks provides a focus on the effectiveness of the strategy.

Confidence can be increased by understanding the characteristics of your investments to reduce arbitrary decision making in the face of often conflicting advice and divergent market commentary.

Investing in shares has long held the co-founders personal appeal over alternate asset classes. The challenge is the share market bears higher risk and stark volatility in comparison to the alternatives.

Fearlessly, and with the benefit of hindsight, at times stupidly, the co-founders have invested in shares. With the scars of some failures and in particular having experienced the bear market of 1987 it was clear that investing arbitrarily was not optimum.

Core contributors to poor investment decision making were defined:

• Not having an insight as to whether share markets were over or under valued
• Not taking into account the stance of monetary regulators. For example, are official interest rates neutral or is the RBA seeking to expand or contract the economy
• Not having a grasp of a share's value in comparison to its price or an understanding of the risk of company failure or momentum of the share price; and
• Analysing shares on a company by company basis as opposed to setting criteria to short list an optimum selection across ASX listed companies.

A way forward was defined. It is published as Market Shares.

The team combines three co-founders of Market Shares and business partners.

Co-founder with over 25 years experience with small to medium size enterprises as a director and in management positions. Businesses have included insurance, financial advisory and real estate.

Co-founder having more than 25 years experience in leveraging technology to solve difficult problems for many of Australia’s leading companies, including Westpac, AMP Australia, Toshiba and Bankers Trust.

Co-founder with over 30 years experience in services businesses as an executive of Bankers Trust and qualified accountant with a big four firm, KPMG.